Brent Barootes

Senior Associate

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He is engaged on both sides of the sponsorship arena, with both buyers and sellers of sponsorship properties. For the corporate/buyer sector, he provides audit, evaluation and consulting services to assist in delivering more profitable sponsorship investments. On the property side, Brent works with charities, non-profit organizations and other sponsorship properties to conduct audits of their sponsorship programs and develop sponsorship inventories, benefits, programs, and packages, and building/program/event naming rights.

Partnership Group’s goal is to add more net dollars to its clients’ bottom lines through innovative sponsorship inventory development and delivery. Brent has over 15 years of marketing and sponsorship experience with organizations such as:

2009 IIHF World Junior Hockey Championship – Alberta Bid

Alberta Amateur Baseball Council

Canada Summer Games Host Society

Canadian Breast Cancer Foundation – Prairies / NWT Chapter

Enerflex SuperCities Walk for MS – Calgary Chapter

EPCOR CENTRE for the Performing Arts

Federation of Calgary Communities
Globe Theatre

Human Resources Association of Calgary

Light Up the World Foundation

Magnetic Water Conditioner

MS Society of Canada – Calgary Chapter

Pumphouse Theatre

Regina Palliative Care Inc.

RONA MS Bike Tour – Calgary Chapter

Saskatchewan First Nation Summer Games

Saskatchewan Roughrider Football Club

Solid State Geophysical

Stampede Messenger and Express

The Fire Within Foundation

Toshiba Canada

Tourism Regina

University of Regina

Western Sponsorship Congress

Youth Emergency Shelter Society

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